Swot Analysis-Saocony - 745 Words

SWOT Analysis As stated in our situation analysis over the past decade the United States has become more and more infatuated with being in shape. A healthier America provides means for our agency with a great opportunity to create a new running shoe that will provide comfort and functionality to the masses that are hitting the road at an increasing rate. Of the four majoring companies that lead the market in running shoes which are Nike, Adidas, Reebok and Saucony; we decided to go with Saocony. Due to the merger of Reebok and Adidas to form the Adidas Group, Saucony truly needed a new product to grab a piece of the $ 5 billion running market. Our Product like the Nike Plus, the sole will be prefitted with a cavity that will house†¦show more content†¦Ã¢â‚¬ ¢ Maintenance may cause problems in the future; replacing the minicomputer, the GPS system, the flexion plates, and other various devices. †¢ Another weakness of the shoe would be the weight and size of the shoe. Runners don’t want to be boggled down; they want to feel light and free. Strengths †¢ The targeting markets are limitless; we could target generation X, generation Y, and even the Baby Boomers. †¢ The installation of a mini computer to keep track of the time and distance your running. You can log on to the Saucony website and track your mileage and duration. †¢ The installation of a small GPS system to keep track of kids and older family members. †¢ The health orientation for people with walking difficulties. The forefoot plate allows you to propel forward as efficiently as possible while maximum cushioning with minimum deflection allowing the user to run longer and faster. It also has TPU plates to help transition you quickly and efficiently from heel to forefoot †¢ Most importantly the new shoe by Saucony will be cheaper than the competitions new shoe; the Nike Plus is priced at $129.99 and the new Adidas 1 running shoe is priced at $150.00. B. Opportunities and Threats The Sporting Goods Manufacturers Association (SGMA-2) reports a 5.8% increase in the industry for 2006 as defined by manufacturers sales in the U.S. of $65.3 billion. This percentage growth compares favorably to the gross domestic product

Physical, Mental, and Social Benefits of Playing Sports Essay

Sports, a very popular past time today, have been around since ancient times. Greek Olympic Games featured events from chariot races, javelin throws, to wrestling. In addition, a game similar to soccer was played in China by the second century BC. In England, a violent rugby type game was even played to settle feuds between villages. With the development of the industrial revolution and the creation of the first public schools, sports decreased in violence and were played more recreationally and constructively. Basketball was invented to help the youth in New England spend their energy in the winter months. Since the early 1900’s sports have been a key experience in the United States (â€Å"History of Sports†). I have played†¦show more content†¦The experiences of failing and trying again provide a learning process that can translate to greater achievement in school. â€Å"A controlled longitudinal study found that adolescents who participated in sport s showed improved grade point averages, had increased attachment to school, and were more likely to attend college† (Larson, Reed, and Sean Seepersad). The persistence children learn while playing sports will carry on in other parts of life, such as learning in school, leading to continual success. While playing basketball, I began to grow more mentally and socially. I stayed more active in the games and reacted faster; I would be ready to block a sudden dash to our hoop. In other activities, such as math, I began solving equations quicker and was more focused. Also, as a child I was a quiet and shy. When playing the game, I could not just stand back; I had to get into the action by challenging the ball or trying to get a pass. As my confidence developed, I became more bold and outgoing in other parts of my life. Sports can be a unifying force, too. Parents of high school students who participate in sports have higher expectations for their children. They will drive their children to work harder and achieve more potential. Girls find participation in sports to be a way to break gender stereotypes, enhancing their sense of possibility. Also, playing team sports can minimize feelings of difference and isolation.Show MoreRelatedCompetitive Sports Essay800 Words   |  4 Pagesknow that sports and regular exercise provide physical and mental stress relief, which can help certain mental health disorders like depression and anxiety. There has been a long disagreement about whether kids should be able to play sports or not. I believe that they should be able to. I do know that sports can cause problems, but I believe the benefits overweigh these problems. 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They regarded it as a ‘gentlemen’s game’ that embodied key values of English Victorian Society, such as, sportsmanship, strength, good temperament and polite conversation. The British, therefore, had ulterior motives for introducing cricket into India. That is, cricket became a symbol of racial and social superiority and was used by the British Imperial Officers as a tool to spread civilised valuesRead MorePriviledged and Underpriviledged Children in a Sport1417 Words   |  6 PagesFor the past 9 months I have been able t o study privileged children and teenagers playing tennis because I coach tennis for a living. When I started coaching tennis I always noticed different behaviors between students and it made me curious to what made certain students have such behaviors. It made me think of maybe it was how they are raised, morals, religion, wealth, or maybe it is just part of their personality that they have grown themselves. After, taking time and evaluating tennis players

Business culture of the host country-Free-Samples for Students

Question: Disucss about the Cultural analysis of the host country of your Choice. Answer: Introduction: Japan is considered to be one of the sovereign island nations which is located in the eastern part of Asia. It is present in the Pacific Ocean. It mainly lies from the coast which is on the eastern part of the mainland of Asia. It can be seen to stretch from the Sea of Okhotsk in the northern part mainly to that of the East China Sea as well as China in the southwest region (Wilkis Wright, 2016). It is interesting to know that the country mainly comprises of 6852 islands of which the four main are the Shikoku, Kyushu, Honshu as well as the Hokkaido. These four islands mainly make up about 97% of the Japans land area and are mainly called the home islands. The industrial sectors of Japan have made the nation, one of the earliest in Asia to make its name in the economic sectors. A glorious history is associated with the industrial sectors of Japan. When the Meiji restoration period took place in the middle of the nineteenth century, the government of Japan had actively pursued western style of reform as well as development (Honma Hu, 2014). At that time, they had hired 3000 Westerners to teach the new employees about the modern science as well as mathematics and technology in Japan. From that time onwards, Japan had never looked back in the business sector and in the sectors of industrialization. Thorough researches over the period show that the government during that period helped in the formation of industries. This was done by efficiently helping the public sector to be properly equipped with powerful infrastructural changes. This is mainly done to help the private sector to grow (Ito, Kaneta Sundsterm, 2016). It is very interestin g to see how Japan had shown the spirit of recovering back after the devastation caused to their country by the Second World War. The time period of 1960 and 1980 has been described by researchers to be an economic miracle. MITI also called the Ministry of the International Trade established in the year 1949 was highly instrumental in the countrys post war recovery of the economic condition. Numerous policies were implemented that had led to the heavy industrial growth in Japan. It had a strong impact on the economical condition of Japan than in comparison to any other governmental regulation of the world. Such an impressive fact of the nation makes it necessary to choose it as one of the most influential power in business. They had showed the strength of overcoming the economic turmoil of the nation and had successfully crossed all hurdles in establishing it as a successful industrialized country in the world (Jakovljevic, Nakazano Ogura, 2014). This interesting fact makes Japan a n obvious choice for the assignment. In 2012, industrial sector was responsible for about 27.5 percent of the Japans GDP. Some of the most important industries of the nation have included the motor vehicles, machine tools, electronic equipments as well as steel and non-ferrous metals. Besides, ships, chemicals, textiles as well as processed food had formed some of the biggest sectors of the country. In spite of the historical significance of the manufacturing in the Japanese section, services still make the dominant component of the economy (Fujita, 2013). It contributes for about 71.4% of the GDP in the present decade; some of the major services include banking, insurance, retaining, telecommunications as well as transportations. Some of the interesting factors that always attract any business professional towards working with Japan is that it had become the largest electronic manufacture in many prominent countries like Sony, Casio, Mitsubishi Electric, Panasonic, Canon, Fujitsu, Nikon, Yamaha etc. Not only that, the nations automobile industry is the second largest producer of vehicle in the venture world after the nation of china. Although second in line, they are the most valuable and technologically advanced industry in the world in the sector (Sugimoto Swain, 2016). In spite of the disaster caused to the nation over the year by wars, tsunamis and other natural and manmade calamities, they have always returned with huge promises and success. All these, make choosing this nation of Japan apt for the assignment. Cultural analysis of the host country: Japanese culture is diverse as well as rich. This nation comes to peoples mind for their traditional arts as well as contemporary pop culture. Very wonderful sights that can be seen on the roads of Japan are the beautiful kimono wore ladies who are shuffling down the streets with the wonderful umbrellas overhead. Another important culture which is widely known by people all over the world is the oversized sumo wrestlers battling within their rings providing an entertaining sight to the visitors. Statistical data has seen that foreigners get highly impressed by the sophisticated cuisine of the Japanese (Bargiela et al., 2013). Their unique social customs and refined performing and visual arts are famous all over the world and provide them a high respectable position in the list of impactful countries in terms of cultural efficiency. The families are like other families of different nations where the women have the responsibility to provide education and manage the finances at home whi le the fathers work late. They have customs of having dinner together except in cases where the male members come late. With modernization, woman are also engaging themselves in professional duties and managing both home and work together (Pye Verbla, 2015). Japan has been seen to harbor a culture of strong family solidarity where the Japanese prefer highly homogenous society. Their society mainly believes on the concept of collectivism where harmony of the entire group is paid more importance. The society takes precedence over the wants of the individual. The society is mainly vertically structured. They have high beliefs for the respect of the higher authorities in a way of not only the states but also the employer and the family. If one wants to ponder over the race and ethnicity of the nation, it can be seen that the population of the Japan mainly comprising of about 98.5% Japanese and 0.5% of Koreans. Chinese mainly comprises of about 0.4% and all other races and ethnicities represent about 0.6%. A thorough cultural analysis helps in looking over five important subcultures. The first sub culture is called the Gyaru or the Gal culture which the Japanese believe are the Western beauty standards such as the tanned skin, revealing cloth ing, blonde hair and also possessing of outgoing personality. Another subculture is seen called the Bosozoku/Hashiriya which mainly involve the car and motorcycle enthusiasts particularly in regards to the street racing as well as illegal modifications (Ferrado Briody, 2017). Another subculture is the Hikimori who are young people who are mainly seen to withdraw from their active life outside their homes. Then there is the Otaku who are obsessive enthusiasts of particular hobby which does not necessarily have to be anime. Another is the Visual Kei which refers to musicians who dress themselves in very elaborate as well as artistic styles. Coming to Japanese aesthetics, 7 important aesthetics are followed by the Japanese people. These are the simplicity or elimination of clutter called Kanso. Here, they believe in omitting or excluding any non essential elements in the light of visualizing things which are plain, simple and of natural manner. The second one is the asymmetry and irre gularity called the Fukensei which mainly is based on the strength of being able to control balance. The next is the naturaleness called the Shizen which implies unforced creativity an also absence of anything which is not original (Shiveli et al., 2015). The fourth one is subtlety called the Yugen where they believe in suggestion rather than revelation. The fifth one is the breaking of routine called the Datsuzoku where they believe in freedom from habit or formula. The others are stillness and tranquility called the Seijaky meaning feeling energized calm and solitude. The last important aesthetic is the austerity called the Shibui or shibumi where it states every individual to be beautiful by being understated being precisely what it is meant to be. In case of diet, meat was not allowed until 1868 but now Japanese diets contain meat where rice, fish and vegetables form an integral part of their food system. They also make some of the bet pastries outside France. Some of the vegeta rian options include Natto, Udon, Soba, Mountain Vegetable Soup, and Tofu Steak. Clothing also varies here many Japanese prefer weaning traditional clothing and some western forms of clothing. One unique recreational activity done by them besides the common leisure activities is karaoke. It has spread to other countries as well from here (Tsu Tollefson, 2017). Language holds large significance for them where they prefer speaking their own language in comparison to other languages of the world. Business culture of the host country: The Japanese business system is quite complex and is a developed society. They have an equally established set of business standards. Any business professional travelling from the other countries with an aim to perform business needs to be well acquainted with the intricate business etiquette of the Japanese so that they can be successful. Researchers are of the opinion that the Japanese business etiquettes are so vast in number that individual may even need one face to face year to master all of them. One of the most important trends noticed among the Japanese organizations is that they hire people with the mindset that they will work for them throughout their life (Rimer, 2014). They believe in relationship oriented understanding and prefer to take employees who will remain with the company for the rest of his or her working life. The Japanese professionals also gives good number of scopes to any foreigner going there for work as they believe in relationship development. For cultiv ating good relationship, the Japanese also go for social activities after work usually in group setting. A foreigner trying to search for work there should first provide importance to relationship building and should therefore leave no scope which gives them the opportunity to build trust. During meeting, certain etiquettes are followed. The Japanese are forgiving to people who do not have knowledge about their customs provided that they are genuinely not knowledgeable about their cultures (Collins, 2017). They do not take arrogance from foreigners during meetings. Foreigner should honor the Japanese traditions on meeting which includes bowing before shaking of hands. Malaysia mainly sees the men shaking hands. However Chinese people in Malaysia may bow down their heads before shaking hands. Many women unlike the Japanese women may not prefer handshakes with males so the males should wait for the women to raise their hands first for shaking hands. The Japanese sitting positions are very important as they believe that they are indicator of status. The highest ranking person will sit at the head of the table furthest away from the door. A foreigner has to wait before sitting of the high rank officials and cannot sit down at the first. Another important aspect of the Japanese business culture is the Japanese business card etiquette. Exchanging the business cards is one of the most important protocols in the Japanese business culture regardless of any occasion. It is considered to be one of the most important parts of formal introduction. Executives cannot start business until this procedure is complete (Hsu, Woodside Marshall, 2013). Similarly, Malaysias also maintain similar etiquette. While handing the card, Malaysians make sure that their name is present upwards. They prefer the opposite person to read the card before putting it in the pocket. Dress code also has a high value in the society of Japan. Japanese professional always dress formally in their organi zation and their dresses reflect their social as well as corporate status. The attire needs to be of decent quality with proper dark colors and should look classy. Women need to minimize their accessories and short skirts; heels and similar apparels need to be avoided. While speaking, one should be of calm nature as it is not acceptable to raise the voice or speak in a loud tone. Excessive hand gestures and pointing to someone while speaking are considered informal. Decision making is mainly considered here as a group effort and usually takes place from the bottom up. Consistent follow up is maintained in the organization as the decision making is very slow in organizations (Minkov et al., 2017). In Malaysia, decisions are mainly taken from the top as hierarchical structure with power to the higher officials is followed in the nation. Another interesting feature is that giving gift in business organizations is very important and the packaging of the gift is very important as the gif t itself in Japan. However in Malaysia, taking and giving gifts are not encouraged as they are considered as bribes. However, if they take, they have to take it with both hands. The Japanese executive normally bows among themselves while greeting but when they deal with foreigners, they shake their hands. However they are fond of foreign delegates giving a slight bow before shaking hands. A legal contract is also essential to meet legal tax, customs as well as accounting requirements. Japanese mainly believe that silence is golden and therefore silence speaks loudly about wisdom and emotional self control. They believe "The duck that quacks is the first to get shot." Group solidarity is preferred over individualism. They follow a slower procedure of business handling and therefore if any foreign delegates try to replace them with high pressure, confrontational approach, it does not work (Shortall Kharrazi et al. 2017). A gentler, persuasive presentation mainly helps in showcasing t he virtues of what one is proposing. Privacy is also valued here. Hofstedes 5 cultural dimensions analysis: Individualism vs. collectivism Individualism can be described as the attribute where it defines the degree by which members of the society or the organization are independent on each other. In individualistic societies, people are expected to look after themselves only and after their direct families. In collectivist societies, people are seen to belong to in groups where the members take care for each other by exchanging loyalty. Malaysia has a poor score of 26 in individualism. This means they are strong in collectivist activities. Their society and organization foster strong relationships where everyone takes responsibility. Employee and employer relationship is taken in moral terms where hiring and promotion takes account of an individual in group activities. Japan score 46 in individualism Japanese show a mixed kind of reactions. Their societies show many of the characteristic of a collectivist society like putting harmony of group abide individual opinions. However, they are not as collectivist as other Asia n countries (Yang et al., 2016). They are found to more private and reserved than other Asian countries. Therefore they are considered collectivism on western culture and individualistic on Asian standards. Power distance: Distance can be defined as the extent which determines about how the less powerful members of the institutions as well as different organizations within a particular company can expect as well as accept the concept of power being distributed equally. Malaysia is seen to score very high on this dimension which means that people accept the concept of hierarchal power. Hierarchy in these organizations mainly portrays the inherent inequalities where centralization of power is seen, leaders are benevolent autocrats and subordinates are told what to do. Therefore they score a perfect 100 out of total score of 100. Japan on the other hand has marks of 54. Although Japanese are conscious about their hierarchical position they are not as strict as other Asian culture. The main reason for their slow decision making is that in Japanese organizations, there is not only one top executive (Yang et al., 2016). The decisions are confirmed by each hierarchical layer and then by the top management. Re searchers suggest that the power distance is not so high because Japan has a meritocratic society. Uncertainty avoidance: Japan has a rate of 92 in this attribute. It is the attribute by which the organization deals with fact that future can never be known and therefore initiatives to be taken to be always prepared for any uncertain events. Japan is constantly threatened with natural disaster like earthquakes, typhoons, volcanoes and others. They put a lot of effort into feasibility studies and all the risk factors are properly assessed before starting of projects. Managers ask for details and figures and also look over the avoiding of losses due to uncertainty before proceeding with new projects. Malaysia is poor in this attribute by scoring 36 showing a low preference in avoiding uncertainty as societies remain more relaxed and feels there is no more need of rules until required. Achievement vs. nurturing Achievement can be described as the attribute of masculinity. Achieving better score in this factor means that the organization would be driven not only by competition but also by achievement and success. A low score on feminine trait means that dominant values of the organization are caring for the employees and quality of life. It mainly means that whether people want to be best (masculine) or like doing what they want to do (Feminine). Japan has a masculine score for 95. Although they practice mild collectivism, severe competition between groups is also seen. Employees remain motivated for fighting in a winning team against their competitors. They drive for excellence and perfection in their practices. Malaysia has a score of 50 showing both the attributes in balanced manner (Schutte Ciarlante, 2016). Long term orientation This is the attribute which shows how every society has to maintain some links not only with its own past at the same time of dealing with the challenges of the present and future. Malaysia scores 41 which mean Malaysia has normative culture. They have high concern with the establishment of the truth. They are normative in their thinking exhibiting greater respect for traditions (Taylor Okazaki, 2015). They focus on achieving quick results and exhibit great respect for traditions and small propensity for saving for the future. Japan scores high on this with marks 88. Japan shows long term orientation in costly higher rate of investment even in economically difficult times and higher own capital rate. They set priority to steady growth of market share instead of quarterly profit. They believe serving stakeholders for longer generations and not to make money every quarter for the shareholders. Source: (Yang et al., 2016) Conclusion: Japan is one of the leading nation of the world who has garnered huge respect for their industrialization and manufacturing of products. They have been the leading nation in electronic industry and also ranking second in automobile industry. Huge number of calamities, manmade attacks and others has not been able to restrict them in business. They had overcome all barriers and emerged as successful nation in business industry. They have different cultural styles starting from their aesthetics to that of their clothing, family beliefs, social structures, arts and crafts, and many others. They have a different business culture which also needs to be maintained. Moreover they have moderate power distance and individualism in their corporate culture. They show high achievement drive, high long term orientation and high uncertainty avoidance. All these need to be known properly before an individual or an organization wants to establish proper relationship with Japanese organizations. References: Bargiela-Chiappini, F., Nickerson, C., Planken, B. (2013). What is business discourse?. InBusiness Discourse(pp. 3-44). Palgrave Macmillan, London. Collins, J. (2017).Turning Goals into Results (Harvard Business Review Classics): The Power of Catalytic Mechanisms. Harvard Business Review Press. Ferraro, G. P., Briody, E. K. 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(2015).Tradition and modernization in Japanese culture. Princeton University Press. Shortall, R., Kharrazi, A. (2017). Cultural factors of sustainable energy development: A case study of geothermal energy in Iceland and Japan.Renewable and Sustainable Energy Reviews,79, 101-109. Sugimoto, M., Swain, D. L. (2016).Science and culture in traditional Japan. Tuttle Publishing. Taylor, C. R., Okazaki, S. (2015). Do global brands use similar executional styles across cultures? A comparison of US and Japanese television advertising.Journal of Advertising,44(3), 276-288. Tsui, A. B., Tollefson, J. W. (Eds.). (2017).Language policy, culture, and identity in Asian contexts. Routledge. Wilks, S., Wright, M. (Eds.). (2016).The promotion and regulation of industry in Japan. Springer. Yang, E., Burger, J., Peters, M., Cruz, B., Steinberg, H. (2016, January). CUSTOMER SERVICE MANAGEMENT HOFSTEDE'S CULTURAL DIMENSIONS IN AUSTRALIA, BRAZIL, CHINA, GERMANY, JAPAN, NORWAY, AND THE USA. InAllied Academies International Conference. Academy of Organizational Culture, Communications and Conflict. Proceedings(Vol. 21, No. 1, p. 62). Jordan Whitney Enterprises, Inc. Yang, G., Hsu, D., Haas, A., Steinberg, H. (2016, October). ENTREPRENEURIAL CUSTOMER SERVICE, CULTURAL DIFFERENCES, THE BIG 5 IN CHINA, GREECE, JAPAN, THE UNITED STATES. InAcademy of Entrepreneurship(p. 23)